Disney, India, positioned as a 'kids, teens and families' channel, has been seeking successfully to bring the brand sensibilities of its international successes, Hannah Montana to Indian TV through local stories. In the wake of this success, they are on a constant lookout for talented kids who they could use in their shows. For this reason, they launched a nationwide talent hunt for 8 -13 year olds. We hit upon the 'twin stars', which lent themselves very well to all aspects of the campaign - from the glittering logo, to stylish yet relatable ads, to funky merchandise, like our twin-star glasses, which kind of symbolised kids looking at stardom in a humorous and innocent way.