identity design

Renu Mehra
Jewelry Design
Client: Renu Mehra

Renu Mehra is a modern Indian jewellery brand showcased within the larger Mahesh Notandas. Renu Mehra’s definitive presence was created by extending the inspiration behind the jewellery designs various print ads, where we played on non-traditional forms of displaying jewellery. The black rose symbol was derived from her signature piece. We create a unique logo type by combining and refining forms of traditional serif and sans serif fonts.